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Readers imagine the car companies they would build with $1 trillion

A Jalopnik reader exercise asked what an enormous automotive budget could create, drawing proposals that mixed revived familiar names with deliberately unconventional vehicles.
3 min read · Montenegro Drive Editorial
Editorial illustration for Readers imagine the car companies they would build with $1 trillion
Editorial illustration for Readers imagine the car companies they would build with $1 trillion

What would a car company look like with $1 trillion behind it? That was the premise of a reader-led automotive thought experiment published by Jalopnik.

The answers did not settle on one vision of the future. Some readers looked back, proposing the return of established ideas and vehicles with proven appeal. Others embraced more radical concepts, imagining cars that would push far beyond the conventional market.

A question of priorities

The contrast highlights a familiar divide in motoring: whether investment should preserve what drivers already value or fund vehicles that challenge established expectations. Both instincts matter in an industry balancing heritage, changing technology and shifting consumer demand.

For drivers in Montenegro, where daily motoring can include urban traffic, coastal routes and demanding mountain roads, the exercise is also a reminder that ambitious vehicle ideas ultimately face practical tests. A compelling car still has to suit the road, the driver and the realities of ownership.

The reader responses offered no single blueprint, but they showed that even an imaginary budget can produce sharply different views of what a successful car maker should build.

Source: Jalopnik