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Ferrari chairman says 2016 Bezos talk shaped its electric Luce

Ferrari’s chairman says a conversation with Amazon boss Jeff Bezos in 2016 helped steer the Italian marque toward the electric Luce, linking a major product shift to an unexpected meeting.
3 min read · Montenegro Drive Editorial
Ferrari’s electric Luce marks the brand’s move towards battery-powered motoring
Ferrari’s electric Luce marks the brand’s move towards battery-powered motoring

Ferrari’s chairman has linked the company’s move towards the electric Luce to a conversation with Amazon boss Jeff Bezos in 2016.

According to a report by Carscoops, the chairman said the exchange helped push Ferrari towards building an electric vehicle.

The account presents Bezos as an influence on Ferrari’s strategic thinking rather than as a participant in the car’s development.

For drivers following electric-mobility developments in Montenegro and across Europe, the claim underlines how even heritage performance brands are reassessing their future product direction.

Source: Carscoops